Marketing these days is totally different compared to what it was just a generation ago. If you’re like me who has been around, you?ll definitely agree with that statement. The specificity, the reach and the quality of marketing activities today is something that would?ve been considered a figment of someone?s crazy imagination a mere 15 years ago.
The single biggest difference? The Internet, which has totally revamped the world as well as how it does business these days. As New York Times bestselling author Thomas Friedman would call it, the world has become flat. The emergence and popularity of the Internet have led to a myriad of social media platforms. These enable us to communicate and connect with the people around us in many different ways at the click of a button, even those people residing on the opposite side of the world. We can share things, like things, share that we like things, with someone ten thousand miles away, in less than a minute. The world we live in now is startlingly different than the one we lived in only a few short decades ago.
What separates modern day marketing and conventional or traditional marketing activities is the Internet. In particular, the popularity of social media has become the single biggest defining factor. Couple that with the advent and proliferation of portable devices such as laptops, tablets and smartphones and the social media wildfire can only be expected to continue growing and spreading at a very rapid pace as is happening now. In fact, it?s fast approaching a situation where it may be virtually impossible to hear of people who don?t have Facebook accounts.
Take my mother, for example, who is already 68 years old and has her own active Facebook and email accounts. On the other, less serious hand, consider my niece who is just a few months old but already has her own Facebook account. Well, that’s courtesy of her mother of course but the point being is that’s how wide and far reaching the Internet is, particularly social media. As such, it sure makes it a very formidable marketing force.
There are people, particularly business owners, who fear that social media is a temporary star, a modern day fad. They might hesitate to invest time, money, and other resources into something they fear will quickly fade, but we are here to disillusion these individuals of any such concerns and misgivings by illustrating the myriad of benefits that utilizing social media marketing will bring you.
In this book, we?ll discuss what?s probably the single most important aspect of modern day marketing, which is social media. We?ll also look at the different ways that you can leverage the different social media platforms to get your business out there to anyone in the world. So from your mind to practically anywhere in the world, may your business be promoted far and wide!